Creating your Internet Marketing Plan

We’re pleased you have decided to take this important step and quit floundering and possibly drowning in the sea of “golden opportunities” constantly flooding the Internet. As with a straight line being the shortest distance between two points, the shortest course to Internet marketing success is with a well thought out business plan.

Some of the first questions you need to consider are these:

  • What is Internet marketing?
  • What will this cost me?
  • What benefits will I get from Internet marketing?

You may wonder about this second question – What’s it going to cost? And, you thought the Internet was free. Yes, you can get free access to the Internet, but someone is paying for it. It may be your local library, etc. And, you can get into Internet marketing without your own web-site, etc. So, dependent on how you decide to approach your new business venture, you can readily determine your front end costs as well as your on-going costs.

Then comes the question as to what you want to accomplish with Internet marketing. Is this to supplement your current income or to replace your current income. I know, you want to cash in on this Internet boom. Remember, the dotcom bust a few years ago. A business without a solid foundation is – no business! Seriously, your plan will keep you on the path to your objectives.

Since this is a wide-open frontier, have you decided what aspect of Internet marketing you wish to pursue? In other words, do you have products to market. How will they be delivered? In other words, are these physical products you’ll have to ship or something that can be delivered via the Internet? On of the easier ways of getting started is with affiliate products. In other words, you become an affiliate for a given product and market it. When it sells as a result of your marketing efforts, you earn a commission.

There’s nothing to keep you from being an affiliate for different products developed by different people thus increasing the number of items you can market. However, we recommend starting with one line, begin to achieve some success and then branch out and broaden your base product lines. And, definitely, stay in one area or “niche” as the current terminology calls them. You would not want to market a weight loss product and a “growing flowers in your garden” product to the same people. They may be interested in both, but most people would not be interested in both at a specific moment. Plus, how would you establish creditability in both fields. I’m getting ahead of myself, but being perceived as being knowledgeable about what ever product you’re offering helps create a bond with your prospects and builds their trust in you.

So, you need to decide what kind of products do I want to market? What interests you? Is there a market for products in that area? Let’s say, your passion is models of 19th century clipper ships. That’s a fairly specific niche. What products are being marketed that would appeal to someone with that interest. If you wanted to build them or cater to those who build them, there’s an entire collection of products that would interest a person with those interests that would not be of interest to someone who only wants to collect models of well known clipper ships of the “China trade.” I’m not suggesting this may be a lucrative field, but merely an example of getting specific that came to mind. I have not researched this, but my mind went wandering for an example.

Other factors to consider include how to attract potential buyers to your offerings. We’ll cover that in another lesson. But, let’s get started with our plan for now.

Ask questions or leave comments in the space below.

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